Hello, my name is Mario.
And this is my blog.
I’ve been writing on here since 2002. Work wise, I am the Chief Marketing Officer of GeniusLink, teach at the University of Montana and am the founder of IdeaMensch. I am also the author of the books Someone Needs To and 365 which are meant to help people bring their ideas to life. Last but not least, I am the creator of Unbelievab.ly which is a publishing experiment run in my classes.
My twenties and early thirties were spent being the CMO at the University of Montana and before that running digital divisions for awesome ad agencies (WDCW + R2CGroup) up and down the West Coast (Seattle, LA, Portland, LA). Client experience include brands such as P&G, General Mills, Home Depot, Disney, Epson, Western Digital, Chase, Cedars Sinai and dozens more. In between, I did an Ironman, walked the John Muir Trail, spent a year practicing the 4-hour work week while living in Europe, and drove across all lower 48-states organizing events for entrepreneurs along the way. My ideas and ventures have been featured in the New York Times, Wall Street Journal, CNN, Mashable and the Westfaelischen Rundschau. Fools.
In my free time, I fly fish, play soccer, run, farm, do triathlons, cyclocross, swim, lift, rock climb, backpack, play racquetball and go to Costco. When I start sneezing, I cannot stop.
I own a red house, a red car and a black Vespa. My favorite color is orange.
I am originally from Germany and live with a curly haired woman, a long-haired Wiener dog and a grumpy 17-year old cat.
In The Media
Interview with Ridgeliner (Ridgeliner)
Podcast Interview on 5 to 9ers (Human Scale Business)
Marketing Montana (Missoula Independent)
No Safe Sallys Interview (No Safe Sallys)
IdeaMensch’s Cross-Country Tour Solicits Ideas From Entrepreneurs (Huffington Post)
IdeaMensch founder discusses his company, 48-state journey (Silicon Prairie News)
Who to Follow on Twitter for Innovative Business Ideas (Entrepreneur Magazine)
Den amerikanischen Traum leben (Der Westen)
Eiserne Ausdauer in Beruf und Sport (Der Westen)