About a week ago, we launched a very interesting (and quite out-of-the-ordinary) campaign. It's a blog called Battle Against Bald on which our creative director Seth Garon documents his battle against hair loss, which he's taking head-on (pun intended) by going through the Bosley Hair Restoration procedure. Daily blog entries, pictures and soon-to-come videos will let visitors partake in his journey. And while his hair is growing, Seth writes about topics related to hair loss and hair restoration. It's kind of like what Jared did for Subway, except it's in real time. Plus, Seth is much more of a meatball sub guy. Anyway, check out this cool example of reality marketing and please tell all your friends, especially the bald(ing) ones.