While I haven't been blogging on a regular basis on this blog, at least now I have an excuse. A new blog, another love - here to stay. If nothing else, now you don't have to listen to me go on and on about marketing anymore. Without further adieu, let me introduce you to my professional blog.
Marketing can be pretty complex, too complex for me actually. So over the years, I have developed my own philosophy about marketing. It doesn't require a big budget, is simple to understand and doesn't require a millions of dollars worth of consulting services to do.
Why is it so relevant?
- Consumers are smarter now. They don’t want to be charmed by ad campaigns.
- Marketers want results without the big investments and risks.
- Anyone can build a web site. Anyone can publish a niche publication. Anyone can build a community.
- So anyone can build a successful scrappy marketing campaign.
Ok, enough talk. Check out www.scrappymarketing.com
. I hope you enjoy it.