the trip of a lifetime

I have hinted at a big announcement in a prior blog entry. And then almost immediately Twitter was abuzz with rumors of me getting my ears re-pierced.  So now I have two major announcements.  Neither of which involve needles or earlobes.  Let me get to the point.  The End This summer, I am ending my career in Advertising. It has been an amazing decade. I  learned so much, and I got to work with and for some of the most incredible people in the world. And I have helped sell a lot of crap that people really didn't need.  So now it's time to do something a bit more meaningful. To use all those ninja-esque marketing and influencing skills and do some serious good in this world.  A New Beginning I am going to make IdeaMensch my career.  To kick that off (with a bang), I am going on a 48-state, four month roadtrip. In addition to seeing many parts of this awesome country, there are two objectives I am going to accomplish.  1. I want to inspire tens of thousands of people to get off their butts and start bringing to life whatever ideas might be lurking in the back of their minds. One of the greatest things about America is that just about anyone has the opportunity to take an idea and make it happen.  We are going to get thousands of people to start something. And hopefully create thousands of businesses, artists and new ventures along the way.  Yay Capitalism.  2. I want to show people the power of helping others. The worst thing about America is that helping others is oftentimes frowned up on. Politicians talk about us becoming an entitlement society, us indebting future generations and us going broke. It's an excuse. An excuse for greed. If we have any debts, then it's to those thousands and thousands of homeless veterans. To ourselves. To our society.  I can't change American politics.  But America is better than that. Americans are some of the most generous people in the world who when asked to help - always do.  So, I am going to encourage people to help someone. To stop making excuses about everything being someone else's fault - and to take action and help someone in need. It's what Jesus would do.  We are going to get thousands of people to help someone else. Because it's the right thing to do. Yay Socialism.  Those are the objectives.  How do we get there?  Well, I am going to drive across the lower 48, and put on IdeaMensch events in every state along the way. I am going to bring in some of the most amazing speakers in the world who will share their stories of how they've brought their ideas to life. Our audiences will be people who're just as passionate as you are about ideas - and you'll inspire each other. And at the end of every event, I'll give every single person an incredible reason to help someone in need. It will be Oprahesque. While we're at it, I am going to bring a documentary filmmaker with me and we are going to make a movie on how to bring ideas to life.  I am going to make an official announcement in the coming weeks, but I want to give my friends a heads up. I will need all kinds of help to make this happen, and I want to see as many of you as possible on this journey.  It will be the trip of a lifetime.  Will you help?
I have hinted at a big announcement in a prior blog entry. And then almost immediately Twitter was abuzz with rumors of me getting my ears re-pierced.  So now I have two major announcements.  Neither of which involve needles or earlobes.  Let me get to the point.  The End This summer, I am ending my career in Advertising. It has been an amazing decade. I  learned so much, and I got to work with and for some of the most incredible people in the world. And I have helped sell a lot of crap that people really didn’t need.  So now it’s time to do something a bit more meaningful. To use all those ninja-esque marketing and influencing skills and do some serious good in this world.  A New Beginning I am going to make IdeaMensch my career.  To kick that off (with a bang), I am going on a 48-state, four month roadtrip. In addition to seeing many parts of this awesome country, there are two objectives I am going to accomplish.  1. I want to inspire tens of thousands of people to get off their butts and start bringing to life whatever ideas might be lurking in the back of their minds. One of the greatest things about America is that just about anyone has the opportunity to take an idea and make it happen.  We are going to get thousands of people to start something. And hopefully create thousands of businesses, artists and new ventures along the way.  Yay Capitalism.  2. I want to show people the power of helping others. The worst thing about America is that helping others is oftentimes frowned up on. Politicians talk about us becoming an entitlement society, us indebting future generations and us going broke. It’s an excuse. An excuse for greed. If we have any debts, then it’s to those thousands and thousands of homeless veterans. To ourselves. To our society.  I can’t change American politics.  But America is better than that. Americans are some of the most generous people in the world who when asked to help – always do.  So, I am going to encourage people to help someone. To stop making excuses about everything being someone else’s fault – and to take action and help someone in need. It’s what Jesus would do.  We are going to get thousands of people to help someone else. Because it’s the right thing to do. Yay Socialism.  Those are the objectives.  How do we get there?  Well, I am going to drive across the lower 48, and put on IdeaMensch events in every state along the way. I am going to bring in some of the most amazing speakers in the world who will share their stories of how they’ve brought their ideas to life. Our audiences will be people who’re just as passionate as you are about ideas – and you’ll inspire each other. And at the end of every event, I’ll give every single person an incredible reason to help someone in need. It will be Oprahesque. While we’re at it, I am going to bring a documentary filmmaker with me and we are going to make a movie on how to bring ideas to life.  I am going to make an official announcement in the coming weeks, but I want to give my friends a heads up. I will need all kinds of help to make this happen, and I want to see as many of you as possible on this journey.  It will be the trip of a lifetime.  Will you help?

12 Comments

  1. Anonymous February 15, 2012 at 12:57 am

    Mario -WOW! Kudos on such an amazing, inspiring, and generous plan. Thank you for all you have already done for all of us, and for the project you are about to start. Reading your description I have no idea how I can help – I feel like such a small cog in a huge wheel- that being said – I will gladly do what I can. Let me know how I can support your efforts on this incredible Journey. Blessings, Ellen

  2. Anonymous February 15, 2012 at 1:33 am

    Is there a pin in Cincinnati? We’re a smallish town in the SW corner of Ohio.

  3. Anonymous February 15, 2012 at 1:44 am

    Mario – It’s a joy to read your blog! Very inspiring. Happy to help. Never done fund raising, but can certainly socialize your cause and assist in whatever way possible.
    Good luck!
    Darshna

  4. Anonymous February 15, 2012 at 2:09 am

    Yes! Absolutely! We’ll help in any way we can. I’ve got connections with tons of people in lots of states who work with the homeless – so let me know any way I can help. Love it Mario. Wish you all the best!

  5. Anonymous February 15, 2012 at 2:33 am

    Mario,

    I think many people will help including myslef. We all appreciate your efforts and willingness to put people together.

    Count on many to act as one.

    Dont be afraid to call on us in the Chicago area for lunch or dinner. It would be our treat to have you.

    Tim

  6. Anonymous February 15, 2012 at 4:17 am

    Dude, we for sure gotta do lunch before you leave. I just wrapped up a full year of doing something at least a little bit similar. 🙂

    In fact, we just put the final Love Drop “End of Year” video live – check it out:
    http://LoveDrop.us

    See you soon!

  7. Anonymous February 15, 2012 at 8:24 am

    This Brought tears to my eyes. We need more people like this in our world.

  8. Anonymous February 15, 2012 at 9:15 am

    it’s probably going to be one of the best trips ever, I can only imagine.

  9. Anonymous February 15, 2012 at 12:34 pm

    Congrats Mario! This is very exciting and I hope to meet you this summer!

  10. Anonymous February 19, 2012 at 8:42 pm

    @Marcie, definitely. Charleston, right?

    @Tjasa, let’s hope so.

    @Andrea, you are too kind.

    @Nate, emailing you right now.

    @Ellen, thank you for being part of the community. That helps.

    @Dan, we are coming to Cincinnati. It’s a pin.

    @Timothy, excited to see you in Chicago this fall.

    @Ana, it will be awesome if you can help us in Portland.

    @Darshna, our kickoff event will be in LA. Are you still here?

  11. Anonymous February 19, 2012 at 8:46 pm

    Yep! Charleston, SC. I’ll get you set up to speak to a kick-ass group!

  12. Anonymous February 21, 2012 at 3:52 pm

    Just ran into you and what you do … love it =)

    This is great and will be a fantastic trip helping so many. I trust this is just the start of something HUGE. Anything I can do to make it a success especially here in the Seattle area just let me know. I can also hook you up with some great groups in place already helping people experiencing homelessness tha tI worked with durring our mission trip here in this area.

    ~Expect Miracles