So often I find myself in meetings or situations where the argument of something being too hard comes up.
“We can’t do this. It’s too hard.”
“This would be really complicated.”
“We don’t have the resources.”
“I talked to a bunch of people in other companies and they’re not doing this.”
Good, if something appears to be hard, do it.
Because nowadays it’s quite complicated for your company, organization or idea to stand out. Consumers don’t flock to “me too” efforts. I am sure other e-commerce companies thought it would be too hard to offer free shipping. Then Amazon did it and look where it got them. I’ve worked on a bunch of entertainment clients and they all thought that a subscription model couldn’t work. It seems to work for Netflix. Zappos lets people ship back the shoes that don’t fit. For free. Tom’s Shoes figured out a model where they can give away a pair for each pair that was purchased.
Every time you run across a hard problem, know that most of your competitors probably encountered the same problem. And most of them will avoid it.
Embrace hard problems.