how to make a good superbowl commercial

I watched this year’s superbowl in bar/movie theatre packed full with 300 mostly male, drunk Seahawks fans. And I have to say that I learned more about superbowl commercials than in my three years on the job in advertising. If you don’t show a barely dressed lady, monkey in a suit, Neanderthal or a streaking sheep within the first 10 seconds of the commercial, then people are going to simply just boo you. Even if you try to make up for it in the later part of the commercial with some clever joke, it’s just not going to work. People won’t forgive, nor will they even pay attention. It doesn’t matter how much skin you show in the final payoff.

That’s how it works.

1 Comment

  1. Anonymous February 7, 2006 at 8:30 pm

    I think the super bowl commercials sucked this year. And you’re right, we Americans do not forgive and forget when it comes to Super bowl commercials. I did like the streaking sheep and the magic beer fridge though 🙂 And I’m still in mourning about the Seahawks. I should be able to kick the sadness by this weekend though and we can meet up.