how to reach a niche market

  1. Connect with companies that target the same kind of customers and try to trade for or rent their client lists.
  2. Become active in newsgroups or online forums. You can talk about your company and possibly meet potential customers.
  3. Write an article within your field of expertise and send it to
    magazines that your niche market might read. Offer it for free, just
    ask for them to publish your name and contact information.
  4. Offer your services as a speaker at a conference, as  it can position you as an expert in your field.