Go generic in the shaving department.
I ran out of razor blades about a week ago. After seven misguided days
of thinking that I might look good with a beard, I decided to buy new
blades this weekend. Until Saturday I was a a Mach 3 guy, all the way.
Well, at least three times a week. After spending a few hours
investigating the lack of downward price elasticity when it comes
Gillette razor blades, I decided it was time to change. No more branded
shaving. I am now a proud owner of a Matrix 3 Titanium razor from Rite
Aid. It’s basically the same technology as my old Mach 3, except
replacement blades cost $0.50 rather than $2.50.
After successfully shaving my face and almost cutting off my right
index finger, I can tell you that three blades shave like three blades.
Rite Aid or not, I will be saving almost $100 in razor blades in 2007.
Gillette Mach blades per month/year: $10/$120
Rite Aid Matrix 3 blades per month: $2/$24
Savings: $8 per month and $96 per year if you exchange blades once a week
Ps. Ladies, I am sure the same holds true in the leg shaving department.